Citric Sheep unlocks value from business data.
Since 2018, we've helped businesses Simplify how people use their data, Earn from its commercial potential, and Position where they compete.
Who we help
Most businesses hold more data than they can use, sell, or act on.
Citric Sheep works with companies that already have valuable information, but need a better way for customers, buyers, or internal teams to use it.
Simplify
Make complex data easier for customers and teams to use.
Complex maps, portals, records, and reports become things people can actually use — less training, less support load, more adoption.
Earn
Turn business data into a commercial asset.
Data you already hold becomes something buyers pay for — with the buyer, package, pricing, and delivery worked out before a major build.
Position
Use data to understand where you should compete.
Use real data to reveal what customers actually do, what the market really looks like, and where your advantage sits.
Common builds
- Simplify: plain-English access to maps, dashboards, portals, and data products
- Earn: buyer portals, APIs, reports, and recurring services built from data you already hold
- Position: operating views, forecasting, and monitoring that show where your advantage sits
- Paid prototypes that prove one valuable workflow before expanding the build
What changes
Complex data starts doing useful work.
We focus on places where data creates a clear business result: lower support load, new product revenue, better adoption, or a sharper market position.
Users can ask better questions of maps, portals, records, and reports without waiting on support or custom analysis.
Internal datasets can become paid reports, portals, APIs, benchmarks, and recurring data services.
A reliable picture of what is really happening shows where your advantage sits and where to compete next.
Services
Three ways to unlock more value from your data.
All three start from data your business already holds: Simplify how people use it. Earn from its commercial potential. Position where you compete.
Proof in the work
Start narrow, prove value, then expand.
The work tends to start with a narrow, valuable problem: helping users get answers, improving a production process, or finding a commercial path for underused data.
Simplify · Geospatial data product
ArcGIS data access layer
A data access layer over ArcGIS data so users could ask plain-English questions and get grounded answers from map layers and related records.
- Live in production, white-label, inside the client's own product
- Grounded answers tied back to known data sources
- A clearer path from complex map data to customer self-service
Earn · Agricultural testing lab
Data product commercialisation path
Underused internal records turned into paid data products that multiple buyer categories pay for.
- About $800k a year from a productised dataset
- Zero disruption to existing lab operations
- Multiple buyer categories purchasing from the same dataset
Position · Transport workflow
Production operating system
Production computer vision and workflow delivery that turned a fragile operational process into a more reliable system.
- 75% hardware reduction from 4 cameras to 1
- Measurement error improved from over 3cm to under 1cm
- Processing latency improved from over 2s to under 0.5s
Markets we understand
Where complex data creates real work for users.
The best markets already have valuable data, visible users, and a painful gap between having information and making it easy to access, sell, or act on.
Geospatial & ArcGIS
Maps, layers, portals, and location data made easier for customers to query and use.
Environmental & Climate Data
Complex datasets packaged into access layers, reports, buyer portals, and decision tools.
Infrastructure & Utilities
Asset, risk, planning, and operational data turned into clearer customer and leadership systems.
Property & Planning
Land-use, planning, risk, and market data made easier to access, sell, and interpret.
Agriculture & Food Systems
Operational records, testing data, and production signals turned into useful commercial assets.
B2B Data & Intelligence Platforms
Specialist information products improved with search, self-service, reporting, and commercial packaging.
Book a discovery call.
If your company has valuable data that could be simpler to use, commercially valuable, or useful for positioning, the next step is a short conversation about the data, the users, and the business result worth proving first.
Schedule time