Citric Sheep unlocks value from business data.
Since 2018, we've helped businesses Simplify how people use their data, Earn from its commercial potential, and Position where they compete.
Some of the teams we've built for
via Starshot
Zero G Capital
Who we help
Most businesses hold more data than they can use, sell, or act on.
Citric Sheep works with companies that already have valuable information, but need a better way for customers, buyers, or internal teams to use it.
Simplify
Make complex data easier for customers and teams to use.
Complex maps, portals, records, and reports become things people can actually use — less training, less support load, more adoption.
Earn
Turn business data into a commercial asset.
Data you already hold becomes something buyers pay for — with the buyer, package, pricing, and delivery worked out before a major build.
Position
Use data to understand where you should compete.
Use real data to reveal what customers actually do, what the market really looks like, and where your advantage sits.
Common builds
- Simplify: plain-English access to maps, dashboards, portals, and data products
- Earn: buyer portals, APIs, reports, and recurring services built from data you already hold
- Position: operating views, forecasting, and monitoring that show where your advantage sits
- AI Roadmap: assess your systems and processes, prioritise opportunities, and plan the first useful step
What changes
Complex data starts doing useful work.
We focus on places where data creates a clear business result: lower support load, new product revenue, better adoption, or a sharper market position.
Users can ask better questions of maps, portals, records, and reports without waiting on support or custom analysis.
Internal datasets can become paid reports, portals, APIs, benchmarks, and recurring data services.
A reliable picture of what is really happening shows where your advantage sits and where to compete next.
Services
Find the right starting point.
Start with an AI Roadmap if you need to work out where the value is. When the opportunity is clear, Simplify, Earn, and Position provide focused paths to put it into practice.
AI Roadmap
Find practical opportunities in your systems, data, and processes, and decide what to do first.
Explore the roadmap
Simplify
Make complex data easier for customers or teams to use.
See how it works
Earn
Turn business data into a commercial asset.
See how it works
Position
Use data to understand where the business should compete.
See how it worksProof in the work
Start narrow, prove value, then expand.
The work tends to start with a narrow, valuable problem: helping users get answers, improving a production process, or finding a commercial path for underused data.
Simplify · Geospatial data product
ArcGIS data access layer
A data access layer over ArcGIS data so users could ask plain-English questions and get grounded answers from map layers and related records.
- Live in production, white-label, inside the client's own product
- Grounded answers tied back to known data sources
- A clearer path from complex map data to customer self-service
CarbonHQ
From registry documents to usable product data
We built a document-processing pipeline that turns carbon-registry PDFs into structured project data for CarbonHQ’s software.
- AI extraction from complex carbon-registry documents
- Structured project data for use in the client’s product
- A pipeline built around an existing manual onboarding workflow
Position · Transport workflow
Production operating system
Production computer vision and workflow delivery that turned a fragile operational process into a more reliable system.
- 75% hardware reduction from 4 cameras to 1
- Measurement error improved from over 3cm to under 1cm
- Processing latency improved from over 2s to under 0.5s
Markets we understand
Where complex data creates real work for users.
The best markets already have valuable data, visible users, and a painful gap between having information and making it easy to access, sell, or act on.
Geospatial & ArcGIS
Maps, layers, portals, and location data made easier for customers to query and use.
Environmental & Climate Data
Complex datasets packaged into access layers, reports, buyer portals, and decision tools.
Infrastructure & Utilities
Asset, risk, planning, and operational data turned into clearer customer and leadership systems.
Property & Planning
Land-use, planning, risk, and market data made easier to access, sell, and interpret.
Agriculture & Food Systems
Operational records, testing data, and production signals turned into useful commercial assets.
B2B Data & Intelligence Platforms
Specialist information products improved with search, self-service, reporting, and commercial packaging.
Book a discovery call.
If your company has valuable data that could be simpler to use, commercially valuable, or useful for positioning, the next step is a short conversation about the data, the users, and the business result worth proving first.
We usually reply within one business day.