Citric Sheep helps businesses unlock more value from their data.
Since 2018, Citric Sheep have helped businesses unlock value from their data by simplifying user journeys, creating commercial opportunities and sharpening market positioning.
Who we help
Useful data is often trapped behind the wrong interface.
Citric Sheep works with companies that already have valuable information, but need a better way for customers, buyers, or internal teams to use it.
Simplify
Make complex data work for your users.
We make business data more accessible for their clients, improving access to the data they already have to drive user adoption and value.
Earn
Package useful data into something buyers can understand.
Good data products make the buyer, use case, access model, pricing logic, and delivery format clear before a major build begins.
Position
Give leadership a reliable view of what is happening.
Use real data to reveal what customers actually do, what the market really looks like, and where your advantage sits.
Common builds
- Simplify: data access layers over ArcGIS, dashboards, portals, and data products
- Earn: buyer portals, APIs, reports, and recurring services built from proprietary data
- Position: operating views, forecasting, monitoring, and exception reporting for leadership teams
- Paid prototypes that prove one valuable workflow before expanding the build
What changes
Complex data starts doing useful work.
We focus on places where better data access creates a clear business result: lower support load, new product revenue, better adoption, or better operational visibility.
Users can ask better questions of maps, portals, records, and reports without waiting on support or custom analysis.
Internal datasets can become paid reports, portals, APIs, benchmarks, and recurring data services.
Scattered operational data becomes a reliable view of performance, risk, exceptions, and next actions.
Services
Three ways to unlock more value from your data.
Three ways to unlock more value from your data: Simplify how people use it. Earn from its commercial potential. Position the business around what it reveals.
Simplify
Simplify how people use it. Turn complex data and processes into simpler, faster user experiences.
See how it works
Earn
Earn from its commercial potential. Turn valuable data your business already holds into new revenue streams and products.
See how it works
Position
Position the business around what it reveals. Use real data to sharpen your offer, audience, and market position.
See how it worksProof in the work
Start narrow, prove value, then expand.
The work tends to start with a narrow, valuable problem: helping users get answers, improving a production process, or finding a commercial path for underused data.
Geospatial data product
ArcGIS data access layer
A data access layer over ArcGIS data so users could ask plain-English questions and get grounded answers from map layers and related records.
- Live in production, white-label, inside the client's own product
- Grounded answers tied back to known data sources
- A clearer path from complex map data to customer self-service
Transport workflow
Production operating system
Production computer vision and workflow delivery that turned a fragile operational process into a more reliable system.
- 75% hardware reduction from 4 cameras to 1
- Measurement error improved from over 3cm to under 1cm
- Processing latency improved from over 2s to under 0.5s
Agricultural testing lab
Data product commercialisation path
Underused internal records turned into paid data products that multiple buyer categories pay for.
- About $800k a year from a productised dataset
- Zero disruption to existing lab operations
- Multiple buyer categories purchasing from the same dataset
Markets we understand
Where complex data creates real work for users.
The best markets already have valuable data, visible users, and a painful gap between having information and making it easy to access, sell, or act on.
Geospatial & ArcGIS
Maps, layers, portals, and location data made easier for customers to query and use.
Environmental & Climate Data
Complex datasets packaged into access layers, reports, buyer portals, and decision tools.
Infrastructure & Utilities
Asset, risk, planning, and operational data turned into clearer customer and leadership systems.
Property & Planning
Land-use, planning, risk, and market data made easier to access, sell, and interpret.
Agriculture & Food Systems
Operational records, testing data, and production signals turned into useful commercial assets.
B2B Data & Intelligence Platforms
Specialist information products improved with search, self-service, reporting, and commercial packaging.
Book a discovery call.
If your company has valuable data that could be simpler to use, commercially valuable, or useful for positioning, the next step is a short conversation about the data, the users, and the business result worth proving first.
Schedule time